Direct mail is personally addressed advertising, delivered through the post. It can be extremely effective for start-up businesses, because it is so flexible - and because its effects are so easily tracked. You can send what you want, when you want, to the customers you choose to target. You can experiment before doing a full mailshot. And you can measure the customer response to every mailing you do. This briefing explains:
- How to decide if direct mail can help you.
- How to plan and design a campaign.
- Preparing a mailshot.
- Handling the responses.
Click the link below to access the full document
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