Making sales is the biggest hurdle facing most start-up businesses. It's often the make-or-break factor. But there are several ways to boost your success rate when it's just you and the customer.
Whatever you are selling - from a mobile phone to a meal - the basic approach is the same. This briefing covers the four essential stages:
- Making sure you talk to the right person.
- Finding out your customers' needs.
- Selling the benefits, not the features.
- Closing the sale.
Click the link below to access the full document
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