Caring about your customers - and showing it through your service - gives you a high return on the time, effort and money you invest. Loyal customers are well worth nurturing. They buy more, more regularly. And the cost of selling to them is almost nil, whereas finding new customers is an expensive business. Satisfied customers will recommend your product to others. Dissatisfied customers will complain about you to an average of ten other customers and potential customers, multiplying the damage to your reputation. This briefing explains:
- How to communicate with customers.
- How to deliver consistent service.
- How to handle complaints.
- How to involve your whole team in customer care.
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