A ‘new product’ can be a product or a service. It can be the next revolutionary computer chip, or a new holiday package put together by a travel agent. The point is, it is new, so it is often risky. This briefing will not help you generate the ideas for completely new products, or recognise a winner when you see one. It focuses on the next stage — turning an idea into a new product, once you have decided to go ahead with it. It covers:
- Reducing the risks as early as possible.
- Setting a spec, a price and a schedule.
- Running the project team and keeping costs under control.
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