Successful businesses focus on getting the basics of marketing right. Marketing is based on identifying and satisfying customers' needs — profitably. It encompasses market research, pricing, promotion, distribution, selling, customer care, and much more. This briefing will help you plan and monitor your marketing. It covers:
- The basic objectives of all marketing.
- Reviewing your market and how you fit into it.
- Creating a marketing strategy.
- Setting out your marketing action plan.
Click the link below to download the factsheet
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